Business profile: CommuniGraphics
Editor's Note: The North Augusta Star is starting a new series each week featuring North Augusta businesses.
Spring has sprung here in North Augusta, though the weather may say otherwise, and nowhere is that more apparent than at CommuniGraphics.
With T-shirt season upon us, despite a few chilly mornings here and there, and the start of spring sports, Tracy Hooks, the owner of CommuniGraphics, notes this is the busiest time of the year for her company.
"The spring season is definitely the busiest time of year because all of our departments - screen, embroidery and sign, as well as the gift store, are really hopping," she said. "Spring also means T-shirts and signs. When the weather changes, everyone starts getting out more, walking, riding around. T-shirts are a great way to promote yourself. Also, ball teams and spring programs are getting underway, so there are lots of printing for that."
Hooks also notes that there is a big bang for the buck to be found with car wraps on vehicles, as well as truck lettering. Along with that, it allows small businesses to "market themselves in a more efficient way," Hooks said.
"There are spring events all over the CSRA, and that means people will need signs and banners," she said.
This week, CommuniGraphics will have an annual graduation program on April 10, with graduates registering to receive a free T-shirt and laundry bag. If friends or family buy a graduation gift, they can also choose to leave it in the student's laundry bag.
"Seniors come in weekly and check their bags," Hooks said. "It's such an exciting and fun time to see all of the excited seniors. With Southern Tide being such a hot line for high-schoolers, we expect that this year's graduation program will be even more exciting."
Along with events in May for Mother's Day, including a mother/daughter night out, and Celebrate Teacher's Week, CommuniGraphics will have its first Scout trunk show.
"Scout is a great line of bags for beach and summer time," Hooks said. "We can't wait to show them off."
The most important thing for Hooks is the support her company has received from North Augusta. She points to spring being an excellent time for the shop, but also that it would not be possible without the community.
"CommuniGraphics is so appreciative of how North Augusta supports its local businesses," she said. "Even though we are exhausted in the spring, we so enjoy everyone coming in, visiting and sharing their business ideas with us. It sheds a lot of hope on this bleak economy, and it's fun to help folks figure out good, safe ways to promote themselves."
CommuniGraphics is a 20-year-old screen-printing, embroidery and sign shop. The company currently is located on 1400 Georgia Ave. In 2003, the company added a gift shop.